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The 2010 annual watch trade shows in Basel and Geneva, Switzerland, didn’t disappoint the enthusiasts and jewelry industry waiting too see the latest watch trends unveiled. While some luxury watch brands focused on technological advances, others announced updated timepiece designs and new collections. Below is the list of the top 10 luxury watches introduced this year:
Audemars Piguet
The Audemars Piguet Quincy Jones Limited Edition watch, releasing only 500 pieces, is delivered with a 45 x 40mm oval blackened stainless steel case, automatic movement, engraved Quincy Jones signature on caseback, a two-sector dial with piano key design on the outermost area and an off-center inner oblong black circle usual for the series. It also comes with a black alligator textured strap with a blackened stainless steel folding AP clasp.
Breitling
The Breitling Superocean high-end diving watch comes with a 42mm stainless steel case, the in-house Calibre 17 automatic movement, an unidirectional ratcheted diver’s bezel, and dials available in Abyss Black, Abyss Silver, Abyss Blue, Abyss Red and Abyss Yellow. Strap options include Diver Pro or Ocean Racer rubber straps, or a stainless steel Professional bracelet.
Cartier
The Calibre de Cartier – the luxury brand’s first timepiece aimed only at men — sports a slimmer 42mm stainless steel case, the new, in-house 1904-PS MC self-winding movement, choices of a black or white dial, and a crown that features a synthetic spinel cabochon. The alligator strap comes with a stainless steel folding clasp. The masculine Cartier Calibre is available in steel, 18K rose gold or a combination of the two.
Chanel
The sporty yet sophisticated Chanel J12 White Ceramic women’s watch – durable and reliable for diving — sports a 33mm high-gloss white ceramic case, quartz analog movement, stainless steel and white ceramic rotating timing bezel with blue indicators, a white dial with blue hands and a white rubber strap.
Chopard
The Chopard Superfast Chrono racing watch boasts a robust design with a 45mm sophisticated stainless steel case, automatic chronograph movement, a black dial with date display, black rubber pushers and crown, and a black rubber strap with a steel folding buckle.
Omega
Sleek and fashionable, the Omega Constellation ‘09 watch features a 27mm stainless steel case, quartz precision movement with rhodium plated finish and 32 month power reserve, a brown mother-of-pearl dial with an embossed ‘Supernova’ pattern, diamond bezel and hour markers, and an 18K red gold and stainless steel bracelet.
Panerai
On the larger side, the Panerai Radiomir Composite Marina Military 8 Day watch features a 47mm matte aluminum-based composite case, notorious in-house Manifattura movements – specifically, the P.2002/7 Calibre hand-wound – a rugged, brown dial and vintage leather strap
Patek Philippe
This year’s Patek Philippe Annual Calendar watch – first introduced in 2006 – features a now-larger 40mm 18K white gold case, a Calibre 324 S QA LU 24 H self-winding movement with week, date and month indicators, and a two-tone rhodium/silvery gray dial with 18K white gold applied hour markers. This classic men’s dress watch has a black crocodile strap with an 18K white gold folding clasp.
Tag Heuer
Re-issued to celebrate Tag Heuer’s 150th anniversary, the Tag Heuer Silverstone Chronograph Limited Edition watch – with only 1,500 pieces released – features a 42mm stainless steel case, in-house Calibre 11 automatic movement, and a blue or brown dial with a matching, perforated alligator strap. Each Silverstone is also numbered and inscribed with “150th Anniversary 1860-2010.”
TW Steel
The large, prestigious TW Steel CEO TECH watch features a 48mm rose gold PVD case, quartz movement, a black tachymeter chronograph dial and a black rubber strap.
The above luxury Swiss watches can be found at their respective brand websites.
The Swiss watch and clock industry appeared in Geneva in the middle of the 16th century. In 1541, reforms implemented by Jean Calvin and banning the wear of jewels, forced the goldsmiths and other jewelers to turn into a new, independent craft : watchmaking. By the end of the century, Genevan watches were already reputed for their high quality, and watchmakers created in 1601 the Watchmakers’ Guild of Geneva, the first to be established anywhere.
Switzerland has long been associated with high-quality watchmaking. Watches are the country’s third biggest export after the chemical and engineering industries in terms of value.
Important though accuracy is to us today, it was not always so. For several centuries, watches were extremely expensive and were status symbols for the wealthy. The wristwatch is a 20th century invention; before then they were worn in different ways, often as items of jewelry, and decorated accordingly.
The market for Swiss watches is concentrated in three continents. The two biggest customers are the US and Hong Kong. (Hong Kong is a major hub: many of its imports are re-exported.)
Italy, Germany and France are the leading customers in Europe.
Watchmaking in the Jura remains indebted to a young goldsmith called Daniel Jeanrichard (1665-1741), who, for the first time, introduced the division of labor in watchmaking. In 1790, Geneva was already exporting more than 60,000 watches.
Switzerland owes it success not only to the high-quality of its output, but also to the wide range of the watches it produces, in terms of both technology and appearance. Nearly 90% of the watches made in Switzerland are electronic, but mechanical watches, the remaining 10%, account for over half the exports in terms of value. Some of the watches at the upper price range are among the most complex in the world.
As for appearance, this ranges from sober classic, through diamond-studded, to cheap and cheerful.
The watchmaking industry has been one of constant innovation, demanding ingenuity, dexterity, design skill, patience and good business sense – all qualities on which the Swiss pride themselves.
The challenges continue: how to balance smallness of size with complexity of function, or low cost with high accuracy and reliability, and how to face up to competition from all over the world.
Time does not stand still; neither do the makers of watches.
Black Dial, steel case, steel bracelet, Mineral Crystal, Japanese quartz movement, waterproof Movado watches: www.bag12.com
www.keepthetime.com Breitling Navitimer Chronograph Watch Model: A2332212/B635 Movement: Automatic, Swiss made, Chronometer (COSC) Caliber: Breitling 23 Case: Stainless steel Diameter: 41.8mm (about 43mm including crown) Thickness: 14.6mm Weight: 93 grams on strap (bracelet with all links is about 75g) Dial: Black with silver subdials Features: Date between 4:00 and 5:00, internal rotating bezel Bezel: Internal bi-directional rotating with slide rule Band: Black eather strap (also includes Breitling steel bracelet) Lug Width: 22mm Crystal: Domed sapphire, scratch-resistant, glareproof Depth Rating: 30m / 100ft Crown: Push/pull Includes: Breitling boxes, leather travel pouch, instructions, warranty booklet, steel Pro II bracelet, COSC certificate Condition: Excellent Retail Price: $6425 Extra Info: This Navitimer was originally purchased in 12/06.
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